MaidPro Plans to Add Five Units in Columbus, Ohio

As it works to expand its footprint by 10% in 2023, MaidPro, the nearly-300 unit Boston-based home cleaning business, is looking to Columbus, Ohio for additional growth. With other home services concepts finding success in the area, MaidPro is positioned for success, as well.

“Columbus has brought good business to other concepts under the Threshold Brands umbrella, and we’re looking to do the same with MaidPro,” said Stephanie Toettcher, Director of Marketing at MaidPro.

There are five territories available in the greater Columbus area, including Clintonville, Dublin, and New Albany, and MaidPro is prepared to onboard and open in at least two of the five locations in 2023.

With a growing suburban population, the demand for house care services is on the rise, and business owners will be able to capture this demand with the support of a strong, experienced franchise team.

“In markets like these, there are often wealthier families with larger homes,” Toettcher explained. “This creates the potential for both longer and higher-value cleans while also preparing local owners to develop a strong working relationship with repeat clients.”

After recent investments in customer-facing messaging, PR and social media, the MaidPro brand is stronger than ever. With multiple new marketing components, the brand is prepared to stand above other concepts in the space, drawing in customers more quickly and driving franchise owners toward success.

As it grows, MaidPro is open to partnering with both new and existing franchise owners. For owners who are already established in the network, expanding in Columbus presents an opportunity to grow with MaidPro while having the benefits of an already-established knowledge base and shorter ramp-up time.