TGI Fridays® Launches Refreshed App, Putting Fridays® at Guest's Fingertips

TGI Fridays® today announced the official launch of its refreshed mobile app, a redesign of its digital guest experience intended to streamline engagement with the brand. Available now on the App Store and Google Play, Fridays® new app places loyalty rewards front and center, giving members an intuitive, streamlined way to find a location, place an order, and manage their rewards, all in one place.

The launch marks a significant milestone in Fridays® ongoing digital transformation and aligns with the brand's "1-2-3 Strategic Vision," which describes the brand's strategic direction.

"We recreated this app to deliver Fridays® at your fingertips," said Ray Blanchette, CEO, TGI Fridays®. "Technology is a powerful conduit to driving traffic, increasing sales, and deepening engagement with our guests. Our refreshed app is a meaningful step forward in delivering the kind of seamless, craveable experience that keeps guests coming back and keeps Fridays® top of mind wherever they are."

The redesigned app is built around simplicity, speed, and accessibility, giving guests everything they love about Fridays®, all in one place. Key features include:

• Online Ordering for Pickup, Curbside, or Delivery: Order Fridays® favorites in seconds, then choose curbside pickup, takeout, or delivery for a seamless, no-hassle experience from checkout to the table - or the couch.

• Earn and Redeem Rewards: Join Fridays Rewards® and earn points every time you dine, order online, or use the app. Redeem points for free food, exclusive perks, and special surprises. The more you visit, the more you earn.

• Exclusive App-Only Offers: Unlock limited-time promotions and personalized deals guests won't find anywhere else.

In parallel with the app launch, Fridays® has introduced SMS capabilities, rounding out a multi-channel communications strategy that now spans email, in-app push notifications, and text messaging. Together, these touchpoints are designed to inspire that craving behavior that drives real engagement, reminding guests that Fridays® is always just a tap away, and giving the brand more ways than ever to reach and reward its most loyal fans.

The app launch is one of several enterprise-wide initiatives in Fridays® 1-2-3 Strategic Vision introduced in January 2026. Alongside menu and beverage innovation, everyday value platforms, and atmosphere upgrades, an enhanced digital journey for guests represents a core pillar of how Fridays® intends to energize the brand for the next generation while growing its reach.