Big Dip Energy: Big Chicken Cranks Up The Sauce Game and Turns Dipping Into The Ultimate Flavor Experience

Launching Jan. 15, 2026, Big Chicken will drop limited-time dips monthly at participating locations. The first drop of the year: Atomic Ranch, a fiery twist on a staple that pairs with everything, from the crispy Dunks to fried cheese curds and the first-of-its-kind Shaq Snacks (crispy tenders stacked on garlic toast with bold toppings).

“This is Big. Dip. Energy. It’s bold, it’s fun and it’s full of flavor – but most importantly, it’s about creating an experience that our guests can connect with,” said O’Neal.

Big Dip Energy taps into the sauce-obsessed culture of Generation Z and Alpha, who dip, drizzle and dunk their meals, their way. Big Chicken guests crave personalization and embrace self-expression through flavor, and the Brand is fueling that winning play with a choose-your-own-dip experience.

“We’re continuing to push the boundaries of BIG flavor without taking ourselves too seriously – we like to have some BIG fun too,” said Josh Halpern, CEO of Big Chicken. “‘Big Dip Energy’ gives our fans the freedom to personalize their Big Chicken journey and eat what they truly crave.”

Alongside the monthly drops, guests can still dip into Big Chicken’s signature dips, including fan-favorite, BC Sauce. The “Big Dip Energy” drop also brings bold creative, playful storytelling and new digital touches rolling out across the Brand – all inspired by guests who champion creative flavor combinations and unapologetic choices.