Aroma Joe's Openings Continue for the Second Half of 2024

Aroma Joe’s, headquartered in Scarborough, Maine, was recently featured in local business publication Mainebiz for its incredible growth, with 115 stores and counting. Since its founding in 2000, Aroma Joe’s has expanded beyond Maine and New Hampshire to Massachusetts, Connecticut, Rhode Island, Pennsylvania, New York and Florida. As the article notes, “franchising has been key to its growth.”

Aroma Joe’s President and COO Dave Tucci told Mainebiz, “We have franchisees actively looking to expand in the Northeast and as a brand we are focused on expansion efforts in Florida, as well as strategic markets along the East Coast to meet our existing development in New England… As a franchise brand, having the right franchisee or operator in place is key for growth; we can’t open a new location without the right franchisee in the right place.”

New locations anticipated to open before the end of the year include Saco, Maine; Methuen, Mass; Monroeville, Pa.; Nashua, N.H.; Loudon, N.H.; Cape Coral, Fla.; Berlin, Conn.; and Southington, Conn.

The article also outlines how the brand determines a new location, each of which are franchised and independently owned and operated. First, the franchisee selects a site and location which is approved by their real estate committee. Tucci also shared how much of their growth is fueled by existing franchisees who want to add additional locations. Customer demand is key to new location choices.

Tucci told Mainebiz that, “Saco is a perfect example of franchisee growth. It is the same franchisee that owns the existing location on U.S. Route 1 further south. That is a very busy location, and they were looking to grow and expand, as well as take some people away from that location and spread it out so customers aren’t going through and waiting in the drive-thru line.”

Aroma Joe’s is actively seeking franchisees who align with the brand’s culture and values, and are interested in growth opportunities in both new and existing markets.