Build-A-Bear Launches Comforting Heartwarming Hugs Weighted Plush

• At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes. As the only weighted plushes you can build yourself, this new collection features an adorable bear and a sweet sloth—each with a removable heart that can be warmed up and placed back inside to add cozy and calming cuddles. Weighing three pounds, these furry friends are noticeably larger and heavier than other plushes, offering an extra soothing hug experience.

Research suggests that hugging can reduce stress and boost oxytocin levels (the "cuddle hormone").* With that in mind, the Heartwarming Hugs collection is designed to provide a sense of warmth and connection for all ages—whether you need a little extra TLC or want to share the joy with someone special.

"We always strive to bring a little more heart to life, and the Heartwarming Hugs collection beautifully reflects that goal," said Sharon Price John, CEO of Build-A-Bear Workshop. "Featuring a warming heart you can actually feel, these furry friends are a simple yet powerful way to celebrate the act of a hug. Launching this collection on National Hug Day is a heartfelt reminder that sometimes, a hug can say more than words."

To celebrate National Hug Day, free shipping is available for online purchases of the Heartwarming Hugs plushes from January 21–23, 2025. The Heartwarming Hugs Bear is available in stores and online, while the lovable Heartwarming Hugs Sloth is exclusively available online.