TL;DR
Konala has signed its first multi-unit franchise deal with Conrad Manfred to expand into Washington State with five new locations. Manfred, an experienced entrepreneur, was inspired to bring the brand to Spokane after visiting its flagship location and finding a connection with its healthier eating options.
Coeur d’Alene, ID - Konala has signed its first multi-unit franchise deal in Spokane, Washington. Just weeks after launching its franchise program, Konala secured a five-unit agreement with Conrad Manfred, an experienced entrepreneur whose personal battle with celiac disease inspired him to bring the brand to Spokane.
Manfred, who launched his entrepreneurial career in 2011 with a successful vacation rental business and later founded Kodiak Construction, felt an immediate connection with Konala after visiting its flagship location in Post Falls, Idaho. Having suffered from severe health issues for seven years before being diagnosed with celiac disease, Manfred found in Konala the perfect concept that aligned with his personal mission to promote healthier eating options.
“After years of dealing with illness and finally getting diagnosed with celiac disease, I was searching for healthy, gluten-free options that were also convenient," said Manfred. "When I found Konala, I knew it was something special. There's a huge gap in the market for healthy fast food, and Konala fills it perfectly. The operation is incredibly efficient—no grease, just ovens, and a setup so streamlined that my jaw dropped..”
Manfred has already secured a lease for his first Konala location—a former Carl’s Jr.—which he aims to open by early December. He is also finalizing land purchases for his second and third units, with plans to launch those in Fall 2025 as part of his broader expansion across Washington state.
In this story
This story was originally published in Franchising.com on October 9, 2024. Burnaze summarizes and links to the original reporting.
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