TL;DR
Expedia Cruises held its 2025 spring ANCHOR meeting, which was the largest and most successful to date, with attendees including franchisees, Vacation Consultants, and corporate team members. The meeting took place aboard the Carnival Celebration and featured mainstage presentations, workshops, and networking events.
“Our 2025 spring ANCHOR meeting was arguably the largest and most successful one to date,” said Matthew Eichhorst, President of Expedia Cruises. “This year’s theme of ‘Stronger than Ever’ was truly embraced throughout the ship from our franchisees and their Vacation Consultants to our corporate staff and supply partners. Each conference represents a unique moment when our entire industry and system are united in the same space. These conferences are where we drive businesses forward by communicating our strategies, sharing best practices, and building relationships.”
With attendees including franchisees, Vacation Consultants, supply partners, and corporate team members, the brand set sail aboard the Carnival Celebration from Miami, FL for a seven-night Eastern Caribbean voyage, where participants enjoyed mainstage presentations, workshops, hosted dinners, prizes, and more.
“Expedia Cruises' 2025 ANCHOR was not only very important this year—it was a resounding success,” said John Mast, Senior Director of Marketing and Franchise Development at Expedia Cruises. “Franchisees, Vacation Consultants, travel suppliers, and our corporate support team came together to share insights, learn from one another, and build strategies and relationships to fuel growth. Our Stronger. Together® culture was shining all week long.”
This year’s ANCHOR centered around a dynamic program designed to keep attendees informed on industry trends, strengthen relationships with peers and partners, and immerse the entire brand network in Expedia Cruises’ vibrant company culture. Through impactful workshops, engaging networking events, and inspiring recognition moments, the conference delivered meaningful experiences that empowered attendees to grow both personally and professionally.
Many franchisees were recognized for opening and acquiring new locations, celebrating milestone anniversaries, achieving or exceeding benchmark goals, having the largest sales transactions in 2024, and excelling in agent recruitment. The three top performing franchisees, both from single-unit and multi-unit operations, were also honored at ANCHOR for their achievements. Additionally, Vacation Consultants were celebrated through the Navigators Club Recognition Program, which acknowledges Consultants for demonstrating exceptional sales and customer service.
In this story
This story was originally published in Franchising.com on May 19, 2025. Burnaze summarizes and links to the original reporting.
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