Why a Paris Baguette Bakery Café Will Fit In Toronto

Paris Baguette , a global bakery café chain with nearly 4,000 locations worldwide, will enter the Canadian market in 2022 by opening its first location in downtown Toronto, a location well-suited for the brand.

That’s because the bakery and café segments in Toronto and the rest of Canada are fragmented, with no clear leader. Many traditional mom-and-pop purveyors have closed their doors, while corporate fast-casual concepts often cut corners by producing bread and pastries off-site.

An Internationally Known Brand With a Built-In Fan Base

Paris Baguette locations are dotted across the globe. It currently has more than 85 stores in the United States, as well as locations in Paris, Seoul, Beijing and beyond.

“People are asking us why it’s taken so long to reach Canada,” said Paris Baguette Canada’s CEO Jack Moran. “You can feel the excitement for the opening already.”

The Greater Toronto Area (GTA) is an area of about 6.5 to 7 million people. It is an international city with a cosmopolitan population. Its residents come from all over Canada and all over the world, giving Paris Baguette a built-in fan base with pent-up demand for its product.

With its lighter-than-air layer cakes, flaky and buttery croissants and delicious coffee, Paris Baguette is prepared to bring that quality back to the city.

“We’re already getting calls from people who want to be franchisees, and asking when we’re opening,” said Moran. “They know the brand well and are excited to share it with their friends here.”

Paris Baguette Takes a Quality-First Approach

“What these chains have found out is that running a bakery café is hard work,” said Moran. “That means to run an economical business they had to cut corners, limit menus and rely on off-premise bakers, taking the focus away from bakery products.”

Like the best patisseries, everything Paris Baguette serves is made on-site by trained bakers, cakers and baristas who get to work early and start rolling their dough. It’s all served in a space with a dash of je ne sais quoi , inspired by classic French cafés.

Paris Baguette offers Toronto a new spot that’s perfect for both a casual weekday lunch or after-dinner stop for conversation over a cup of coffee and slice of cake, one of this brand’s specialties.

“A cake is sort of an exclamation point for a lot of life events, from birthdays and graduations to holidays,” said Moran. “No one does them better than we do. We make all the cakes on-site by people trained in this art.”