BODYBAR Pilates shows strong YoY revenue, development growth

BODYBAR Pilates, a growing Pilates franchise, today announced the results of a strong first half of 2026. The last six months have seen the brand sign 40 new territory agreements, add 17 new franchisees to their system, and achieve $26 million in worldwide sales.

As it stands, BODYBAR now commands a network of 204 territories, 89 open studios, and other 70 locations in development. The brand plans to open its milestone 100th studio this fall.

“At BODYBAR Pilates, we’re committed to making business ownership a reality for aspiring entrepreneurs who are dedicated to advancing health and wellness in their communities,” said Matt McCollum, chief executive officer, BODYBAR Pilates. “It’s encouraging to see this continued commitment from our franchise owners and interest from ambitious entrepreneurs to help us grow. The Pilates category is very competitive, but BODYBAR maintains its position because we’re focused on smart deal-making and scalable growth across communities nationwide.

We’re excited about how this year has gone so far and are looking forward to an even stronger second half.”

Strong unit economics, reoccurring revenue from memberships, and an engaged client base have been key to driving growth for BODYBAR Pilates. The brand has added 10,221 new members and 8,874 class pack holders thus far this year, and boutique revenue reached $1.6 million in the first half of 2026, up more than 50% year-over-year. Members have already completed over 975,000 workouts across BODYBAR’s system this year.

“From the moment I was introduced to BODYBAR Pilates, I saw the strength of the brand and the consistency in its approach to delivering a premium fitness experience,” said Shay Werkheiser, owner of BODYBAR Pilates Fort Worth. “The support from the corporate team and the proven business model gave me full confidence in bringing this concept to the Fort Worth community, especially as the brand reaches such an exciting milestone in its growth.”

As the brand has grown, BODYBAR has increased investment in both brand visibility and member experience. The brand launched a national advertising campaign earlier this year to communicate the power and authenticity of BODYBAR Pilates classes, and BODYBAR is also planning on launching a new instructor app in the near future, which will enable instructors to create a full guided workout experience within the platform.