Mike’s Red Tacos is Off to a Red-Hot Start in New England with a 50-Unit Franchise Agreement

The agreement, spearheaded by restaurant owners and operators Bob Quinlan and Al Graziano, will bring Mike’s famous red tacos to Massachusetts and New Hampshire over the next several years, with the first locations slated to open in 2026 across each state. Collectively, the group brings more than 50 years of experience in the fast casual restaurant industry, and they are well-positioned to lead the brand’s breakthrough entry into the New England market

“Tacos are more popular now than ever, and Mike’s Red Tacos brings much-needed excitement to the Mexican fast-casual industry,” said Quinlan. “The team and I are proud to lead the brand’s entrance into Massachusetts and New Hampshire and introduce our unbeatable hospitality and signature, bold flavors to each community. Our background in restaurants and franchising gives us the foundation to grow the brand thoughtfully.

In San Diego, Mike’s Red Tacos is known for the best birria in town and lines of guests out the door, and we know our New England communities will fall in love with what we have to offer, too.”

The brand, first popularized in 2021 as a thriving food truck, carries a creative “the dip is worth the drip” tagline. It is best known for its craveable Birria, signature consome dip and bold visual restaurant identity. As a result of two high-performing restaurants opened within the past four years, Mike’s Red Tacos has attracted a social media following, especially with Millennial and Gen Z customers who value authenticity but also want a fun, approachable and shareable experience.

“We’re thrilled to welcome Bob and Al to the Mike’s Red Tacos family,” said Vincent Montanelli, President of Mike’s Red Tacos. “There’s no better group to bring our quality Birria to New England. With their deep expertise in restaurant franchising and genuine passion for the brand, I’m confident they’ll help extend our name and continue driving our impressive momentum.”

Built on quality, community, and a truly distinctive product, Mike’s Red Tacos has grown from a single food truck into a movement. Our founder, Mike, who has been hands-on since day one, has created a proven model that resonates with both guests and operators. The brand is now seeking experienced franchise owners and restaurant operators with strong business backgrounds and the ability to scale multiple locations, ensuring that more communities can experience Mike’s unmatched flavor, hospitality and guest-focused culture.