TL;DR
Ben Gonzalez, VP of Communications for Scoop Soldiers and Chorbie, shared his journey in the franchise industry and his vision for its future. He emphasized the importance of building relationships in the industry.
1851 Franchise reached out to Ben Gonzalez to learn about his journey in the franchise industry, the innovations he is bringing to their field and his vision for the future of franchising.
“I think we're living in an age where access to information is so readily available — more than it has ever been,” said Gonzalez. “For entrepreneurs who have problems that are present in their businesses, the speed at which they can find information is really, really helpful. But I don't think that should overshadow the necessity to build relationships with people because it's people who are going to help you elevate your game and take you to the next level and solve problems.”
In this story
This story was originally published in 1851 Franchise on December 7, 2023. Burnaze summarizes and links to the original reporting.
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