TL;DR
The better burger trend is growing in Baton Rouge, with sales hitting $3.5 billion in 2014, according to Technomic. Chuck Kerr is planning his second MOOYAH Burgers, Fries & Shakes location in the area due to the trend's popularity.
The better burger trend is hot across the country, with sales hitting $3.5 billion in 2014, according to Technomic. That can be seen in Baton Rouge, where burgers have proven to be big business.
Chuck Kerr has been operating a highly successful MOOYAH Burgers, Fries & Shakes in Baton Rouge and is planning his second location based on the popularity of MOOYAH and the better-burger trend in general.
In speaking with The Advocate, Kerr said, “The neatest part about the whole thing is that the customer is benefiting from capitalism. They’re getting more choices and better choices.”
Technomic forecasts the better-burger segment will grow by 10 percent in the next five years.
In this story
This story was originally published in 1851 Franchise on May 21, 2015. Burnaze summarizes and links to the original reporting.
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