TL;DR
Papa Murphy's plans to open a fourth location in Champaign-Urbana, Illinois, and up to four new locations in East Central Illinois. The brand aims to increase its presence in the area by the end of 2017 or early 2018.
Papa Murphy's is planning to increase its presence in Champaign-Urbana with a goal of opening a fourth location by the end of 2017 or early 2018. There is a lot of area competition, but Vice President of Franchise Sales Gary Payne believes that there is room to add another Papa Murphy's to the market.
"We look at markets where the brand is fairly well known and has a good population density," Payne told The News-Gazette. "While there is a proliferation of pizza businesses in Champaign-Urbana, Papa Murphy's is a different eating occasion."
In total, the brand is looking to add up to four new locations throughout East Central Illinois.
In this story
This story was originally published in 1851 Franchise on December 22, 2016. Burnaze summarizes and links to the original reporting.
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