Legacy Brokerage Helps Fortify the Century 21 Brand in Greater Chicago

The boutique brokerage has served residents of Southwest Chicago and Northwest Indiana since it first opened its doors in 1970. Since 2000, the firm has been under the leadership of Leonard “Lenny” Feil, who first obtained his real estate license in 1992 and joined Harthside Realtors in a sales capacity. Feil is a former restaurateur who worked in the culinary industry for ten years before realizing that his true passion was service, which he could lean further into by becoming a real estate professional.

Since making the change, Feil has helped close thousands of transactions and has helped countless Chicagoland families find their forever homes.

Flanked by several fellow Chicagoland natives, Feil and his affiliated agents regularly assist buyers and sellers with both residential and commercial transactions. Thanks to their homegrown expertise, the firm has intimate knowledge of the area’s schools, parks, community organizations, and other aspects of Chicagoland living that can greatly benefit prospective buyers.

Now doing business as CENTURY 21 Harthside Realtors, Feil and his independent sales professionals will have access to the CENTURY 21® brand’s world-class technology, marketing, lead generation, agent learning, and coaching. With the added structure and support of the CENTURY 21 brand, Feil hopes to use his extra bandwidth to focus more on high-level growth initiatives, which would include opening an office in Indiana, and helping his existing agents reach the next level of their careers.

“Harthside has been in business since 1970, and the CENTURY 21 brand followed only one year later,” said Feil. “Both share one major theme that has helped us last these past 50 years, and that’s treating every client as family, not as a transaction. The human touch emphasized by the CENTURY 21 brand was an obvious attraction to me, and by affiliating with the brand, I’m confident that our company will continue to uphold our values and serve families for generations to come.”

CENTURY 21 Harthside Realtors’ human touch is what has largely defined the company for the past 50 years. Many of the firm’s agents are involved with local churches, schools, athletic teams, and more, which has provided them with many long-lasting connections to clients that they help move into the neighborhood. These local ties are what inspired the firm’s motto of, “Serving your family in our neighborhoods since 1970.”

“We have a family feel from the moment you walk through our front door,” said Feil. “We don’t want you to feel like you’re walking into a sterile office, but instead, into our home. Our family-focused approach greatly helps us mitigate the emotional tension that often comes with real estate decisions, and instead, helps us achieve results that holistically improve the lives of our clients.”

Midlothian is a southwestern suburb of Chicago. Less than 20 miles from the city’s downtown and positioned near four major highways, Midlothian residents are able to commute anywhere in the area within minutes while still having access to affordable, suburban living. The area’s mixed variety of commodities has made it a particularly attractive place for first-time home buyers, whom the firm regularly assists.

“To welcome a brokerage with a history that predates the CENTURY 21 brand is truly special,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “We understand that longevity like that doesn’t just happen, and instead, it takes a capable leadership team surrounded by a knowledgeable, committed group of agents. Lenny hasn’t slowed down since coming into ownership of Harthside, and we’re excited to welcome his ambition and capabilities to the CENTURY 21 network as he looks to push his company forward.”