TL;DR
BoConcept plans to add 40 locations in the United States, focusing on the Boston area for new stores.
Contrary to many online-focused retailers these days, BoConcept still does a majority of business at these brick and mortar locations. This is due to the customer's desire to try out furniture firsthand and determine if it is a fit for their home before purchasing it.
“We think the road to go is brick and mortar,” BoConcept Director of U.S. Marketing Steen Knigge told The Boston Globe.
In this story
This story was originally published in 1851 Franchise on April 24, 2017. Burnaze summarizes and links to the original reporting.
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