Bojangles Kicks Off Football Season With New Line-up Of Iconic Team-themed Big Bo Boxes

Bojangles offers new team-themed Big Bo Boxes for football season.

Read the original at Franchising.com
Bojangles Kicks Off Football Season With New Line-up Of Iconic Team-themed Big Bo Boxes

TL;DR

Bojangles is offering new team-themed Big Bo Boxes for football season, featuring various universities and the Carolina Panthers. The brand has also signed endorsement deals with over 70 college athletes under the NCAA's new Name, Image and Likeness policy.

“One thing we’ve learned from this difficult year is to be grateful for the little things, so Bojangles wants to give fans a chance to tailgate everything - in whatever way works best for you,” said Jackie Woodward, Bojangles’ chief brand and marketing officer. “Our team-themed Big Bo Boxes are perfect for cheering on your favorite team on the field or at home, but are also great for tailgating soccer practices, band concerts and spending down time with the family. You name it - you can tailgate it!”

This year, the home of fried chicken and made-from-scratch biscuits has added Florida State University, North Carolina A&T State University and Wake Forest University to its legendary list of tailgate teams.

In addition to the first-time schools, this year’s Big Bo Box class includes the University of Alabama, Clemson University, East Tennessee State University, James Madison University, University of Georgia, University of South Carolina, Western Carolina University, University of North Carolina Wilmington, University of Tennessee, East Carolina University and - of course - Bojangles’ NFL home team, the Carolina Panthers.

Families and football fans alike can make every day feel like gameday by purchasing and enjoying one of our delicious 8-, 12- or 20-piece meals with their choice of home-style fixin’s, biscuits and Legendary Iced Tea®. The boxes also include cups, plates and utensils. The team-themed Big Bo Boxes will be available at restaurants in each team’s primary market(s) while supplies last.

Along with its lineup of Big Bo Boxes, Bojangles has also drafted a significant number of college athletes to Team Bojangles under the NCAA’s new Name, Image and Likeness policy. The brand has signed endorsement deals with more than 70 athletes in a variety of men’s and women’s sports across its footprint, including UNC-Chapel Hill quarterback Sam Howell and Clemson quarterback DJ Uiagalelei.

Be on the lookout for some larger-than-life surprises from the brand as football season gets underway.

In this story

This story was originally published in Franchising.com on September 3, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.