TL;DR
Google is rewarding companies that prioritize mobile-friendliness, with 83% of e-commerce keywords and 77% of top 10 results on page one being mobile-friendly. Franchise brands that haven’t focused on making their websites mobile-friendly are falling behind.
Every brand wants to be No. 1 in Google search results, and with good reason. Google has become to online searches what Band-Aids are to adhesive bandages.
With that said, franchise brands that haven’t focused on making their websites mobile-friendly are falling behind.
Citing data from Moovweb, Ad Week recently reported that of more than 1,000 important e-commerce keywords, 83 percent of Google results were mobile-friendly. Meanwhile, 77 percent of the top 10 results on page one as a whole were mobile-friendly.
In short, Google is rewarding companies who make mobile a priority. Are you one of them?
In this story
This story was originally published in 1851 Franchise on June 26, 2015. Burnaze summarizes and links to the original reporting.
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