TL;DR
Opal is offering a promotion where fans can purchase its vehicles based on YouTube video views, with different view counts required for different models. A man named Yuri Schuurkes earned the most valuable vehicle through a viral video.
It is now possible to purchase a car based on YouTube video views. According to a recent article in Adweek, Opal is encouraging fans to shoot videos of its vehicles with the promise that if the video goes viral, the views will count as payment.
Opal is offering three different cars as part of this promotion, each with a different value. If a fan is able to reach 589,900 views on their video, they will receive the most basic model. The most complex car is worth 922,800 video views.
This technique increases conversation around the company and any videos that do go viral will have the power to grow brand awareness. A man named Yuri Schuurkes was able to reach the view count necessary to earn the most valuable vehicle through a humorous video where he dressed up like Spiderman for the test drive.
In this story
This story was originally published in 1851 Franchise on November 6, 2017. Burnaze summarizes and links to the original reporting.
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