Lawn Doctor and Mosquito Hunters Form Parent Company, Happinest, Which Has Also Acquired ecomaids

They say three’s a crowd, but “they” have clearly never been to this party.

One year after combining forces, lawn care franchise Lawn Doctor* and bug-banishing franchise Mosquito Hunters have officially formed Happinest. Happinest will act as a parent company to the two brands, which are also being joined by the acquisition of ecomaids, a cleaning service franchise that touts the use of environmentally-friendly practices and products. Together, the three combined brands will pave the way for further franchise domination in the home services industry.

The acquisition of ecomaids and the formation of Happinest fulfill Lawn Doctor executives’ and Chairman and CEO Scott Frith’s long-awaited goal of creating a multi-brand company.

Company formation

“Our acquisition of ecomaids and the formation of Happinest are extremely exciting for us,” said Frith. “My dream was for Lawn Doctor to become a multi-brand home services provider and each of the Happinest brands brings its own unique attributes to the table.”

The unification of the three brands will also strengthen each one’s franchise offering and expand the resources available to franchisees. Lawn Doctor Franchise Development Manager Ronald Ens is thrilled by the formation of Happinest and what it means for the brands involved.

“Happinest will play a huge role in taking Lawn Doctor, Mosquito Hunters and ecomaids to the next level,” Ens said. “This will allow us to strengthen our franchisee resources, which will no doubt help us continue to attract high-caliber candidates.”

Lawn Doctor Vice President of Franchise Development Eric Martin echoed this.

“We see the opportunity to share resources through our new infrastructure,” Martin said. “We can leverage marketing, IT, finance, call centers and more across all three brands.”

New leadership team

As part of the acquisition, ecomaids welcomes newly appointed CEO Lindsay Dellasega to the Senior Leadership team. Dellasega started off with ecomaids as a franchisee. She first ran an independent ecomaids location in Portland and was named CEO of the entire company in July of 2019. She noted that ecomaids is “in building mode” for the rest of 2019 and 2020 and actively looking for franchisees who will help grow the brand and promote its unique offerings in their markets. The formation of Happinest puts ecomaids in a prime position to accelerate its growth.

“Happinest provides a major opportunity for the ecomaids brand,” Dellasega said. “With its eco- friendly offering, ecomaids is a brand that will be well-received nationwide. I trust the Happinest leadership team will help take the brand to the next level.”

Also new to the ecomaids team are franchise development professionals Sharon Cupach and Diane Wright. Both bring a wealth of experience in helping emerging systems attract and onboard franchise partners.

Cupach was recruited by Martin to the ecomaids team in July. She brings more than 20 years of franchise experience to the table, including launching her own franchise concept and working in franchise development and consulting.

“What really excited me about the Happinest formation was the culture of the team,” Cupach said. “Lindsay of ecomaids is amazing. She truly believes in the ecological process and making sure customers and employees are not harmed in any way by any type of chemical. She wants them to literally breathe easier, and when you start a franchise and a business where the top of the culture is that pure, it really makes for a strong franchise opportunity. This is a needed service that is not oversaturated in franchising.”

Wright, who had previously helped put sister company Mosquito Hunters on the map, will now place her focus on launching the newest Happinest brand. The longevity of Lawn Doctor and Mosquito Hunters bodes well for the future of ecomaids, Wright said.

“I think the benefit of having Happinest behind ecomaids is the depth of the team’s experience in helping to grow and develop franchise systems,” Wright said. “Lawn Doctor is a household name and a trusted brand that has been franchising since the late 1960s and Mosquito Hunters is one of the fastest-growing franchises out there. I’m really confident that based on those two brands, Happinest will be equally successful with ecomaids.”

And Happinest is not stopping with three brands.

“There are a few different franchise concepts we are looking into that fit well within the home services offering,” Martin said. “The launch of Happinest with three brands is just the very beginning stages of our plan. Now that we’ve added a third brand, our vision has become so much clearer. There is a lot of opportunity to continue to develop and grow.”