TL;DR
GYMGUYZ founder Josh York shared his biggest mistake, a costly marketing error, and how he recovered from it. GYMGUYZ is now the No. 1 in-home personal training franchise in America.
Imagine you put every penny you have into launching your business. Imagine your marketing materials are a big part of this spending. Now imagine you realize all those marketing materials are worthless and you’re flat broke.
Sounds like a nightmare, right? For Josh York, founder of the GYMGUYZ franchise, it was a reality. Obviously GYMGUYZ recovered, going on to become the No. 1 in-home personal training franchise in America.
However, as York stated in his recent article for Inc. Magazine, the mistake also taught him some valuable lessons. First, never fear mistakes, as they can become teachers. Secondly, always double check what your business sends out beforehand. It may be anal retentive, but it can save you a hell of a headache.
In this story
This story was originally published in 1851 Franchise on May 8, 2015. Burnaze summarizes and links to the original reporting.
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