DEA Music & Art Franchise Looking to Expand Throughout New York and New Jersey

DEA Music & Art, a fine arts school that offers its students enrichment in music and in the visual and performing arts, is actively seeking franchisees — excited to welcome its very first — in New York and New Jersey with unlimited territories available.

The New York-based school was named in honor of founder Magi Kapllani’s parents, who are both well-known, classically-trained musicians in Albania. Since opening the first studio in 2003 in the Rosebank neighborhood of Staten Island, Kapllani, who is herself a classically trained musician, has been eager to grow the brand to provide tailor-made music and art instruction to more students.

“In 1999, I came to the U.S. to attend the piano performance master's program at the University of Illinois and performed all over Chicago,” said Kapllani. “After moving to New York City, I decided to establish my own school where students could receive the absolute best music education possible, like my parents did in Albania.”

As a resident of New York, it has been important to Kapllani to specifically target New York and New Jersey for growth so that she can be nearby to offer in-person support as needed. The first DEA Music & Art franchisee will receive 100 percent of Kapllani and the team’s attention. Training for the brand’s franchisees will be very hands-on and will provide owners and studio managers insights into the day-to-day studio operations, curriculum choices, marketing tactics and enrollment in a five-day training session.

“Most supplemental education franchises in these areas are sold out, but DEA has unlimited territories available,” Kapllani said.

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Unlike traditional music schools, DEA Music & Art offers a wide variety of programs in music and in visual and performing arts, including Pop Idol, Rock Band, Virtuosi, Visual Arts, Chorus, Theatre and individual instrument lessons, all taught by artists and musicians who have dedicated their careers to teaching and performing. Those who are interested in franchising with the fine arts brand do not need a musical or artistic background, however, they should be passionate about the arts and what they do.

“Our ideal franchisee is someone who is a hard worker and who has a passion for teaching children,” Kapllani said. “It doesn’t necessarily need to be someone with my kind of music or art background, as they will not be the teacher, but they should be passionate about what they do.”

To ensure that franchisees feel supported and that students still have the opportunity to achieve excellence in music, art and performance during the COVID-19 pandemic, DEA Music & Art has implemented virtual classes. And to extend the schools’ offerings further, DEA Music & Art plans to continue to offer virtual classes post-pandemic to allow for students from all over the county to enroll.

In addition to virtual classes, DEA Music & Art is introducing micro-schooling programs in which parents can drop their kids off at the studios and staff can help students connect to their virtual classroom and assist with additional work — with social distancing and sanitation protocols in place.

After the initial success of her first three studios, Kapllani is eager to bring the enrichment opportunity to franchisees and extend the school’s offerings throughout the East Coast.

“If you have been seeking the right fit for your future, DEA Music & Art is a place where you can thrive by inspiring a love for music, art and education with the youth in your community,” said Kapllani.