Franchising Today: Signal 88 Security’s Business Model Benefits Both Franchisees and Consumers

Since its founding in 2003, Signal 88 Security has worked to make people feel safe in an increasingly threatened world. It does that by teaming up with experienced security professionals and turning their passion for helping people into a successful business in communities across the country.

“Our franchisees are formal military and police officers who are familiar with how to protect their communities, but maybe don’t understand the business aspect,” said Signal 88 co-founder and CEO Reed Nyffeler in an interview with Franchising Today. “We provide operations, administration, payroll, billing and other support services to help franchise owners run their businesses effectively.”

The majority of Signal 88’s business—70 percent—comes from providing security to multifamily apartment complexes. The rest of its business is made up of keeping certain sites and special events safe. Signal 88 is looking to partner with franchisees who have security experience in addition to strong leadership abilities as it continues to grow both domestically and internationally.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.