Fosters Freeze Targets Arizona for Growth Close To Its Home State of California

Since 1946, the brand has been serving soft serve cones and desserts to fans across areas of the West Coast, including its home state of California. Now, Fosters Freeze is looking to expand its footprint further by bringing more of its made-to-order burgers, fries and soft serve ice cream treats to a number of locations throughout Arizona.

• The demand for Fosters Freeze is high across the country.
• The brand is being very careful to grow strategically.
• Right now, they're looking for qualified candidates across Arizona.

The California-based brand is looking specifically to Arizona in its growth journey because of the state's close proximity to its home state of California. The many residents of Arizona who grew up with Fosters Freeze and are seeking a bite of its nostalgic ice cream flavors and tasty hamburgers make the state an ideal market — that, and the added ease of logistics and distribution capabilities.

Neal and his brother Nimesh, who is the vice president of brand growth for Fosters Freeze, purchased the franchise only five years ago, after its previous corporate team did little to encourage growth and guide its franchisees toward success. Since then, the brothers have pledged to make the experience of franchising and the investment opportunity that much better.

• The franchise was previously treated as if it was not a franchise.
• Franchisees were left to manage their stores independently, without any support from the corporate team.
• The corporate team put virtually no investment into growing the brand.

When it comes to the specific areas of Arizona Fosters Freeze is looking to grow in, the Dahya brothers aren’t looking to limit themselves to just big cities like Tucson and Phoenix. Territories with the fan-favorite brand will be available across multiple Arizona cities, including:

• Phoenix with the potential for up to 11 locations
• Tucson with the potential for up to five locations
• Mesa with the potential for up to four locations
• Chandler with the potential for up to two locations
• Glendale with the potential for up to two locations
• Scottsdale with the potential for up to two locations

As an added incentive to sign, Fosters Freeze is waiving 50% of all franchise fees until December 31, 2020.

Fosters Freeze currently has 66 restaurants open across the West Coast, with plans to grow through Arizona and Nevada — for now. The Dahyas are confident that continued positive brand awareness and franchisee happiness will soon take Fosters Freeze to locations throughout the entire United States.

The initial investment to begin operation of a single, stand-alone Fosters Freeze restaurant ranges from $611,500 and $1,009,000.