Famous Toastery serves up two more states

Breakfast and brunch franchise Famous Toastery has inked recent deals that will lead to expansion moves in Arizona and Virginia.

A new franchise agreement in West puts a 3-unit plan in place while introducing Famous Toastery to Arizona. This is the company’s third franchise agreement in the last six months and follows another Southwest deal in San Antonio with a location expected to open in early 2026.

“The first quarter of 2025 has already brought significant momentum for Famous Toastery, setting the stage for continued growth,” said Mike Sebazco, president of Famous Toastery. “Solidifying our presence in Northern Virginia, making our debut in Arizona, and preparing to open our first location in Texas are all important steps in our mission to bring our Famously Fresh, simple-scratch breakfast and brunch experience to even more communities across the country.”

The slogan at Famous Toastery is “Breakfast. Lunch. Brunch … All at Once” with breakfast and lunch dishes being served all day long along with drinks and cocktails. Famous Toastery said it continues to roll out bright, modern new look across its restaurants this year. Additionally, last year the brand introduced two vibrant new logos with bold oranges and complementary teals, a revamped core and cocktail menu, as well as a digital overhaul, including a new loyalty program designed to elevate the guest experience.

The brand said it is now in phase two of an update with the goal of refreshing its focusing on updating restaurant interiors to establish an inviting and contemporary in-person dining atmosphere.

“Every aspect of our brand refresh was designed with our guests in mind,” said Lorna Martinez, vice president of marketing at Famous Toastery. “Shaped by guest feedback, every element of this refresh – from the colors and logo, to the digital layout and menu design – aims to enhance the overall experience. We want to ensure every visit to Famous Toastery feels fresh, welcoming, and true to what our guests love most about us.”

The eatery currently operates 7 locations, primarily in North Carolina, according to its website.

Last September, Famous Toastery announced a 5-unit deal in Raleigh, North Carolina, signed by Anuj, Hina and Nisang Patel. It also added its first franchise in Fuquay-Varina with a signed agreement by Larry Terhune.