Lenny's Subs Is Poised For Success In The South

Bob Ritter, vice president of franchise and market development for Lenny’s Subs, says the company is digging in on opening new shops in Nashville, Tennessee.

“Clearly, Nashville meets our demographic very well,” he says. “There’s a good base there, it’s a growing area, the income level is impressive and the potential for growth there is outstanding.”

Ritter says Lenny’s, which is based in Memphis, is working on sewing up the area.

“We want to own the state of Tennessee,” he says. “People in Tennessee know Lenny’s really well and are enthusiastic about our subs.”

Opening new locations in the same state helps with support and distribution, of course. Expanding from the Memphis area, where there are 32 locations, makes sense, Ritter says.

The core focus for Lenny’s right now is to establish markets where the brand already has a strong footprint. Lenny’s is targeting the Southeast to fill out where the brand already exists and thrives. Lenny’s is looking to add five to 10 new locations this year and will spread out even more next year in the U.S.

“Hopefully, in three years we’ll be at 175 locations across the country. We have our sights set on great things and we can achieve them,” Ritter says.