TL;DR
Pet Supplies Plus and Wag N' Wash completed 28,546 adoptions in 2025 and aim to facilitate 30,000 adoptions in 2026. The brands are expanding their local giving initiatives, including in-store adoption events and customer-driven fundraising initiatives.
At the heart of this commitment is the brands’ ongoing pet adoption initiative, which partners with thousands of local animal rescue organizations nationwide to help pets find loving homes. In 2025, Pet Supplies Plus and Wag N’ Wash completed 28,546 adoptions, surpassing their goal of 20,000. Building on that momentum, the brands have set a new goal of facilitating 30,000 adoptions in 2026.
“Being local isn’t just about where our stores are – it’s how we show up for pets, pet parents, and communities,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N' Wash. “From helping shelter pets find homes to supporting the organizations doing the work on the ground every day, our mission is rooted in making a difference where it matters most.”
In addition to in-store adoption events, the brands continue to support animal welfare organizations through customer-driven fundraising initiatives. During the 2025 holiday season, a portion of proceeds from select holiday plush toy sales benefited leading national animal welfare organization Best Friends Animal Society, resulting in a total donation of $26,207. The initiative enabled shoppers to directly contribute to the organization’s goal of saving the lives of dogs and cats in shelters and making the country no-kill.
Pet Supplies Plus’ corporate office is also launching a new local initiative in its home market of Detroit, MI. To kick off the program, the company is partnering with Canine Companions Rescue Center, sponsoring two rescue dogs as they search for their forever homes. The dogs will spend a day at “Pet Central,” the company’s headquarters, before visiting a local store to receive toys, treats and personal attention from team members. The program emphasizes the role of the people behind the brand and their personal investment in supporting pets beyond the store level.
Offering neighbors everything they need to care for their beloved pets continues to be a top priority for Pet Supplies Plus. This commitment has not gone unnoticed as Pet Supplies Plus recently ranked on Forbes 2026 Best Customer Service List, leading the category of pet retail.
In this story
This story was originally published in Franchising.com on March 30, 2026. Burnaze summarizes and links to the original reporting.
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