TL;DR
Sweet Paris Crêperie & Café is debuting in North Carolina with a location in Cary, marking the second opening under a 15-unit development agreement with Virentes Hospitality. The Cary store will be located in the Fenton mixed-use destination, offering a high-end yet approachable experience with artisan crêpes and a unique atmosphere.
The Cary store will mark the second opening under a 15-unit development agreement between Sweet Paris and Virentes Hospitality.
“Cary, and specifically Fenton, has this incredible mix of energy and refinement. It’s the kind of place where people come to connect, unwind, and treat themselves,” said Jim D’Aquila, Managing Member of Virentes Hospitality. “That’s exactly the kind of experience we want to create with Sweet Paris. It’s a concept that invites people in and gives them a reason to stay. We’re proud to introduce the concept to North Carolina and can’t wait to see the community of Cary embrace it.”
Nestled in the heart of Cary, Fenton is a vibrant, walkable mixed-use destination known for its curated blend of high-end retail, chef-driven dining, artful public spaces, and upscale residential offerings. As one of North Carolina’s most talked-about lifestyle hubs, Fenton sets the stage for a restaurant experience that’s as aesthetically stunning as it is delicious. Sweet Paris will join a lineup of trendsetting culinary concepts, offering guests a high-end yet approachable experience complete with marble-topped tables, artisan crêpes, and an atmosphere designed for both connection and escape.
“Virentes Hospitality has been instrumental in growing Sweet Paris with thoughtfulness and precision, and we’re thrilled to see them bring the concept to a new market in Fenton-Cary,” said Allison Chavez, co-founder of Sweet Paris. “Fenton is a vibrant, fast-growing destination, and we’re confident this location will quickly become a beloved spot for guests to escape and indulge.”
In this story
This story was originally published in Franchising.com on June 27, 2025. Burnaze summarizes and links to the original reporting.
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