Enjoy Your Party Shares Innovative Franchise Concept at New England Food Show

While Enjoy Your Party has built a strong and reputable presence throughout the northeast, where it was founded in 1996 by working-mom-turned-entrepreneur Rosanna Morlando (now CEO and president of the brand), the event and catering staffing agency is looking to expand its reach across the U.S. through franchising.

To help familiarize prospective franchisees and budding entrepreneurs with the agency’s unique staffing strategies and training, the Enjoy Your Party corporate team is packing their bags and attending trade shows throughout the country. The brand’s next stop on their trade show tour? The New England Food Show, which takes place at the Boston Convention & Exhibition Center on February 26-28.

“This will be our first time attending the show, and we couldn’t be more excited,” said Maria Morlando, Enjoy Your Party director of training and development. “For us, our main goal right now is to spread word of Enjoy Your Party and to focus on different markets that we haven’t yet entered. Our business model offers opportunities for people who may have never considered franchising before, so it’s really introducing people to an entirely new mindset.”

Attending food shows rather than limiting themselves to franchise shows is an especially smart move for the agency, as the business’ ideal franchise candidate is someone with restaurant or hospitality experience who is looking for a way work more manageable hours but also see higher returns. Becoming an Enjoy Your Party franchisee includes a franchise fee of $30,000, with start-up costs ranging from $84,800 to $111,375. If your path to business ownership begins at the show, however, the agency is running a show special offering a 50 percent deferral of the franchise fee for 36 months.

“Trade shows are great for brands to create awareness about the opportunity they’re providing for prospective franchisees,” said Sean Fitzgerald, No Limit Agency*’s chief development strategist. “In franchising, so many business partners were either customers or working in the industry before signing on. Because of this, the franchise isn’t selling the industry, they’re simply offering an opportunity for those already familiar with the industry to create some autonomy and become business owners themselves.

The ability to join a business that already has processes and a good reputation in place is an attractive quality that only franchising can provide.”

A result of attending such shows has been the outpour of requests for Enjoy Your Party’s service. Though it’s disappointing for the agency to feel that they can’t serve the need in these markets at this current time, it also encourages confidence in realizing that the demand is definitely there. This should serve as a source of excitement for restaurant and hospitality veterans who are seeking new ways to grow within the industry.

“We always tell people: You’re still working in your field, you’re getting a much higher return and are running your own business,” said Rosanna Morlando. “When I started this business, I was looking for a way to make a higher income and have more flexibility so I could focus on my children. I’m proud of what my team and I have built, and I’m excited to share the empowerment that ownership gives.”