Stratus Clean eyes Alabama, Gulf region expansion

Stratus Clean announced that it has identified its latest market for targeted expansion.

The fast-growing commercial cleaning franchise reports that it has added new master franchise territories in the Southeast, including the Birmingham and Mobile, Alabama markets.

According to Stratus Clean, the new territories will support the development of janitorial unit franchisees while bringing commercial cleaning services to more businesses.

“The Southeast continues to be one of the strongest regions for our brand,” said Doug Flaig, CEO of Stratus Clean. “We’re seeing sustained population growth, a healthy business climate and entrepreneurs looking for scalable business opportunities. Birmingham and Mobile are excellent markets for our proven system, and we’re excited to continue building our presence throughout the region.”

Along with the Alabama markets identified by Stratus Clean, the brand is looking to expand in Florida and the Gulf Coast region. In Alabama, the company is seeking franchise partners in Montgomery and Huntsville.

In April, the company rebranded itself with the new Stratus Clean banner while dropping its former Straus Building Solutions name. Along with the name change, Stratus launched a new logo, website, and tagline: “Commercial Cleaning Elevated.”

Founded in 2006 and based in Los Angeles, Stratus Clean said it has more than 5,000 franchisee locations over 96 markets in the United States and Canada. The company says its average unit volumes surpassed $3.1 million with a business model built on 90% recurring revenue.

Stratus Clean does not require franchisees maintain retail locations. Rather, franchisees can set up shop at an office space ranging in size from 1,200 to 2,000 square feet.

“Our franchise model is designed to help entrepreneurs build successful businesses while delivering exceptional service to their local communities,” said Flaig. “As we continue expanding across the Southeast, we’re looking forward to welcoming new franchise partners who share our commitment to excellence and customer service.”