Build-A-Bear Unveils New ICON Park Experiences Ahead of Grand Opening

The three-story Workshop will introduce new ways for guests to personalize, celebrate, and create memories together through exclusive concepts including the Build-A-Bear Design Studio, Build-A-Bear Bakeshop, and 'Personalize Me' station where custom embroidery and screen printing bring a special final touch to guests' furry friends.

Located in the heart of one of the country's premier entertainment and tourism destinations, the new location builds on the iconic Build-A-Bear Workshop experience while offering families and visitors even more reasons to spend time together. Today's announcement is just a preview, with additional features and grand opening details to be revealed in the weeks ahead.

Among the first experiences to be revealed are:

"For nearly 30 years, Build-A-Bear has created memorable make-your-own experiences centered on connection, imagination and heart," said Chris Hurt, CEO of Build-A-Bear Workshop. "Our ICON Park Workshop represents our most ambitious experience yet, a place where families can step into the world of Build-A-Bear, share meaningful moments together and create memories that last well beyond their visit. We can't wait to welcome guests from all over the world inside this truly one-of-a-kind tourist destination this November and continue our mission of adding a little more heart to life."

To bring the vision to life, Build-A-Bear collaborated with design firm Chute Gerdeman, known for immersive retail spaces, including the FAO Schwarz New York flagship, where Build-A-Bear operates a shop-in-shop. The Build-A-Bear Design Studio, Build-A-Bear Bakeshop, and 'Personalize Me' station are the first of several experiences to be revealed.