TL;DR
Quiznos' mobile payment app has received over 12,000 orders since its launch and is designed with customization and user feedback in mind. The app is expected to contribute to the growing mobile app ordering industry, which is projected to reach $38 million by 2020.
Mobile app ordering has become a huge trend in the restaurant industry. According to a recent article in Fast Casual, 11 percent of quick-service sales are expected to be placed via mobile app by 2020. Ordering through smartphones is expected to become a $38 million industry.
One brand that got involved in this trend is Quiznos. Since launching the mobile payment option, the app has received over 12,000 orders within the span of a few months. The company has integrated ordering with its loyalty program and given away roughly 47,000 small subs and 51,000 regular subs.
The app was designed with customization in mind and incorporating user feedback. It is able to create targeted promotional offers for franchisees to help individual locations grow based on consumer ordering habits.
In this story
This story was originally published in 1851 Franchise on September 26, 2017. Burnaze summarizes and links to the original reporting.
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