Friendly Is as Friendly Does: How MaidPro Offers a Franchisee-Friendly Environment

House cleaning businesses are people businesses. For MaidPro franchisees, the work they do for clients has a deeper meaning — giving clients their free time back. The nearly 300-unit franchise system is full of entrepreneurs who provide a service that allows clients to spend more time doing what they care about.

There are structures in place to position franchisees for success from the minute they sign with the brand. The support is thorough, and the corporate team works with the owners to deliver support in a way that drives their personal goals. Whether they want to build a business that will allow them to take Fridays off and finish work every day in the early afternoon or they want to work 60 hours per week to build an empire, MaidPro is there to provide the support that fits.

Franchisee support system

MaidPro’s franchisee-friendly structure includes a few key attributes that ensure franchisees are functioning in a franchise network that works well for them.

• MaidPro University, or MPU, is an online training resource for franchisees and staff members that ensures PROs have access to the resources they need to succeed in daily tasks. With over 20 courses, MPU teaches and asks questions about cross-contamination, working around pets and proper use of cleaning supplies.

• Franchisees receive support with marketing, recruiting and sales, but this help does not come at an exponential cost. While many franchisors require substantial marketing pay-in, MaidPro provides a recommended marketing budget, but the franchisor only requires a small, affordable amount.

• The franchisor has developed specially designed marketing collateral that connects with the consumer on both an intellectual and emotional level, and it has a national call center that answers questions regarding pricing, services and schedules. That way, you have sales support seven days a week and never miss a prospective client.

Company culture awards

Though “company culture” is often thrown around as a buzz phrase to grab the attention of prospective employees or franchisees, MaidPro stands behind its culture and provides a clear outline of what that culture consists of. As franchisees join the network, each entrepreneur contributes to the brand’s larger culture, allowing everyone to pitch in to build a company with a culture they love.

Better yet, MaidPro was recognized in Franchise Business Review’s Culture 100 Awards based on its franchisees’ responses to an FBR survey regarding leadership, core values, honesty, integrity and overall support. A culture of care and a drive to create a franchisee-friendly environment shines through in everything MaidPro does. Maintaining this value continues to be a core priority within the franchise system.

“It’s very humbling because there are a lot of great brands out there,” Manchester said. “It’s really a testament to the franchisees in the system as well as the MaidPro team that we have here. I’m incredibly grateful for those people as well as just being grateful for being recognized.”