TL;DR
Dickey's Barbecue Pit has opened its second location in Pakistan, in Lahore's Packages Mall, as part of a master agreement to develop multiple stores in the region. The brand plans to open 20 restaurants in Pakistan within 10 years.
Dallas - Dickey’s Barbecue Pit is continuing to expand its global footprint in Pakistan! Now more and more BBQ lovers can enjoy Dickey’s Barbecue Pit menu filled with Texas-style barbecue, right in their hometown without having to travel to the Lone Star State. Be sure to make a BBQ pit stop to Dickey’s new Pakistan location for some good mood food, available for carryout, curbside pickup and delivery!
The Texas-style BBQ brand celebrated the grand opening of the second Pakistan location in Lahore’s Packages Mall on July 18. The new restaurant marks the second Dickey’s in Lahore as part of a Master agreement with Mazhar Zaidi to develop multiple stores throughout the region.
Zaidi expects to open 20 Dickey’s restaurants total in just 10 year.
“There are several top-ranking international food franchises operating - and doing very well - in Pakistan, but none of them offer anything like Dickey’s Legit. Texas. Barbecue.™,” Zaidi said. “Eating meat frequently is part of Pakistani culture, so Dickey’s one-of-a-kind, slow-smoked barbecue fulfills a need, and the brand can stand out as a market leader. Our first Dickey’s restaurant was a huge success, and we’re proud to open another and serve the best barbecue around to more Pakistanis.”
SOURCE Dickey’s Barbecue Restaurants, Inc.
In this story
This story was originally published in Franchising.com on July 22, 2022. Burnaze summarizes and links to the original reporting.
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