TL;DR
General Motors partnered with six restaurant brands to offer food and reservation ordering through its Marketplace platform. The participating brands include Applebee's, Dunkin' Donuts, IHOP, Starbucks, TGI Fridays, and Wingstop.
General Motors will now offer a platform called Marketplace for drivers to order food and make reservations at select restaurants on the dashboard consoles of its vehicles. According to a recent article in Nation's Restaurant News, Applebee’s Neighborhood Grill & Bar, Dunkin’ Donuts, IHOP, Starbucks, TGI Fridays and Wingstop will be the participating brands.
"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day. Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers," said Santiago Chamorro, VP for global connected customer experience.
The Marketplace platform is designed to be responsive to location and time of day. It requires minimal attention from the driver in order to help them keep their focus on driving safely.
In this story
This story was originally published in 1851 Franchise on December 7, 2017. Burnaze summarizes and links to the original reporting.
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