TL;DR
Arby's will test venison sandwiches in select locations, primarily in areas with heavy deer hunting activity, as part of its 'It's Meats Season' campaign. The limited-time offer features a thick-cut venison steak with crispy onions and berry sauce on a toasted roll.
Arby’s will start testing venison sandwiches by the end of the month in select markets, according to a recent CNBC article. The sandwich will feature a thick-cut venison steak that is 100% deer meat along with crispy onions and a berry sauce all on a toasted roll.
The sandwiches will only be available in select locations focused in the Minnesota, Michigan, and Pennsylvania areas, and according to the brand were selected in heavy deer hunting areas. The limited-time offer is a part of the “It’s Meats Season” campaign to celebrate the beginning of hunting season.
"Bringing venison to our menu also allows us to continue to set ourselves apart from the competition when it comes to proteins," said Rob Lynch, Arby's Brand President & Chief Marketing Officer. "You simply can't find this at other restaurant chains."
In this story
This story was originally published in 1851 Franchise on October 26, 2016. Burnaze summarizes and links to the original reporting.
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