Robin Gagnon Honored with Crystal Compass Award by International Franchise Association

“Receiving the Crystal Compass award is truly a special moment in my journey,” says Gagnon. “When I joined the IFA, people told me franchising was the most generous space we would ever encounter, and they were right. This award is a testament to the collaborative spirit of the IFA. I am passionate about empowering entrepreneurs, especially women, in the franchising space and I’m excited to continue my work in shaping the next generation of franchise leaders.”

After climbing the executive ladder in the marketing industry, Gagnon discovered the untapped need for restaurant brokers in Atlanta. Alongside her husband, Eric Gagnon, the duo founded We Sell Restaurants in 2001. As the demand for restaurant resales grew, they decided to share this valuable business through franchising ten years ago. As her company has grown, Robin has continued her commitment to the franchise industry.

A Pioneer for Women in Franchising

• Before joining the IFA’s executive board, Robin led the charge in the relaunch of the Women’s Franchise Network in Atlanta, a local network designed to develop relationships with industry professionals and to address issues, share ideas and offer solutions related to franchising.

• Robin served on the national Women’s Franchise Committee (WFC) from 2017-2024, holding the prestigious roles of Chair and Vice Chair from 2020-2023. Formed in 1996, the WFC is dedicated to inspiring and encouraging women in franchising.

• In 2023, Robin joined the IFA’s Franchisor Forum where she most recently served as Vice Chair and was announced as the 2025 Chair at this year’s conference. The goal of the Franchisor Forum is to provide an outlet for members of the IFA to discuss matters relevant to primarily franchisors. This year under Robin’s leadership, the forum is creating a Marketing Task force to amplify the association’s mission through dynamic and consistent marketing and promotional efforts.

“Robin is a leader in all aspects of franchising,” said Matt Haller, IFA President and CEO. “She has been a dedicated member of IFA – taking the extra step to support others in their franchise journey, advocate for the business model, champion women’s leadership, and encourage aspiring entrepreneurs to pursue franchising. Robin is most deserving of this honor, and her service to franchising has made this powerful business model even greater.”