StretchLab signs master franchise agreement for Australia

StretchLab, one of the nine brands under the Xponential Fitness umbrella, has signed a master franchise agreement to open at least 50 locations in the Australian market.

The deal has been signed by local operators Stretch X Operations Pty Ltd., a private company started by entrepreneurs and family Matt, Bill, and Candice Gordin. The Gordins were also the group that signed a master franchise agreement in Australia for Xponential’s other brand, CycleBar, last May.

“Xponential Fitness is excited to collaborate with the Gordins once again to bring another Xponential Fitness brand to Australia,” said John Kersh, chief international development officer for Xponential Fitness.

“The Gordins have exceeded expectations with CycleBar, and I’m confident they will continue that trend with StretchLab, which will be a great complement to the diverse fitness scene in Australia.”

New partners involved in the StretchLab deal include Tory Dickson and James Pattinson. Tory is a former Australian footballer who played for the Western Bulldogs in the Australian Football League (AFL) starting in 2012 and ended his AFL career in September of 2020. Making his debut in 2011, James is an Australian cricketer who plays for the Australian National Cricket Team as well as for the Victorian Cricket Team.

This is the second Xponential Fitness deal in Australia within just a few months, with Club Pilates signing a similar 50-unit master agreement back in February 2021.

StretchLab has continued to grow even during the pandemic, making its international debut in Toronto, Canada last year, as well as opening 35 U.S. location in 2020, and a further 10 this year so far.