7-Eleven Launches Test Store With Taqueria in Dallas

With over 67,000 locations in more than 17 countries, 7-Eleven has become a ubiquitous franchise. And on March 22, the brand stepped up its game by debuting a new test store in Dallas, Texas according to Nation’s Restaurant News.

The new lab stores prominently feature the quick-service offerings of the Laredo Taco Company, which 7-Eleven acquired the trademark rights to last January in a $3.3 billion purchase of more than 1,000 Sunoco and Stripes locations. NRN also reports that the location, just two miles from where the franchise began over 90 years ago, will offer organic Slurpees, beverages on tap like nitro cold brew, kombucha and craft beers, patio seating and a frozen yogurt bar.

“Convenience retailing is light years away from the days of bread and milk being sold from ice docks in 1927, and the industry is changing at a faster rate than ever before,” said Chris Tanco, 7-Eleven chief operating officer, in a statement to NRN. “This new lab store will serve as a place to test, learn and iterate new platforms and products to see what really resonates with customers and how we can use those learnings to influence future store designs.”