Xponential Fitness Launches XPASS

Xponential consists of ten fitness brands, including Pure Barre, Club Pilates, CycleBar, Rumble, YogaSix, StretchLab, Row House, AKT, STRIDE, and BFT. The fitness franchisor has over 2,100 franchised locations and recently celebrated 2021 as a milestone year.

Xponential says its XPASS website and app allows members to find classes based on their distance to a studio, time of class, fitness modalities, or simply choose from one of its ten fitness brands.

The XPASS will offer five monthly subscription options, running from $19 to $249 for between 1 and 20 classes per month.

Along with the XPASS announcement, Xponential also says it’s onboarded digital strategy expert Danyal Ali. Ali has been appointed as President of XPASS and previously served as vice president and head of global strategy and analytics at Gympass. Before Gympass, Ali was head of strategy and analytics at Groupon.

“Through XPASS, we are able to cater to consumers that value flexibility across premium fitness offerings at thousands of locations with just one simple digital subscription. We are excited to introduce boutique fitness to an entirely new customer base with subscription levels that suit a wide range of consumers as we further Xponential’s mission to make boutique fitness accessible to everyone,” Ali says.

On the recent Xponential earnings call, Anthony Geisler, CEO, noted that XPASS is a key sales driver and that the company met its goal of fully deploying XPASS across the US.

“XPASS continues to be a great funnel for new customers with more than 15% of account holders having never interacted with one of our brands prior to joining XPASS,” he shared on the call.