Franchising.com: British Swim School Operator Adds Complementary Brand

Local Detroit business owner, Nora Farhat, is always looking for new business opportunities to expand her portfolio. After finding success with the franchise brands Mathnasium and British Swim School, Farhat saw a need for quality pool cleaning services in the Detroit area. In an interview with Franchising.com, Farhat discussed opening her new business in the community.

“After a few years, I was looking to expand my portfolio,” said Farhat. “I look at things I use myself and try to align it with a brand that provides the service at a high level of quality. We own our own pools as well, so we were seeing a struggle and a cycle of very few players and an unprofessional level of service. People need to be able to rely on the service and prices.”

After assessing the needs of her community, Farhat decided to open a Pool Scouts franchise in the Detroit area. Her background in operations helped make the transition into the franchising and pool service industry easier.

“I’m a big believer in owners being hands-on and that every business can work if you’re willing to roll up your sleeves and ask yourself the hard questions,” Farhat said. “I knew I could take on a new project. I’m strong enough of an operator that I knew I could execute it.