Nekter Juice Bar and Pressed Juicery Team Up to Create the Ultimate Wellness Destination

Available in branded coolers at participating Nekter locations, the assortment will feature Pressed’s signature Wellness Shots, Daily Juices, and Probiotic Lemonade, alongside a selection of ready-to-go wellness bundles that complement Nekter’s nutrition-forward, made-to-order and customizable juices, superfood smoothies, açaí bowls, and waffles.

The partnership aims to offer functional wellness products at Nekter locations and to align with established product lines. By combining Nekter’s beverage offerings with Pressed’s portfolio of packaged functional products, customers will have additional wellness options within Nekter locations.

“As wellness increasingly becomes part of daily routines, we see tremendous opportunity in meeting people where they already are,” said Justin Nedelman, CEO of Pressed Juicery. “Nekter has built an incredible community of wellness-minded guests, and we’re honored to be part of that experience. Together, we’re making it easier than ever for people to discover and incorporate functional products into their lives.”

“This partnership is a natural extension of what our guests enjoy at Nekter,” said Steve Schulze, CEO of Nekter Juice Bar. “Our community comes to Nekter for fresh and intentionally crafted, nutritional offerings, and adding Pressed’s functional shots, juices and wellness programs gives them even more ways to fuel their lives, whether that’s a post-workout boost, a daily ritual or a multi-day cleanse. We’re proud to welcome a like-minded brand into our stores.”

The launch will be supported through integrated marketing efforts from both brands, including in-store signage, cooler branding, digital menu integration, and joint social media activations designed to introduce the assortment to Nekter guests.