MOOYAH Tops in Best Midwest Burger Contest

MOOYAH Burgers, Fries & Shakes, a fast-casual, better burger chain, recently took top honors in Fox 47 WMSN-Madison’s “Best In the Midwest Burger Contest.” MOOYAH emerged victorious from a pool of five of the top area burger restaurants in Madison, Wisconsin, based on voting by local residents.

Randy Bergeson and his sons, Josh and Lucas, opened the first MOOYAH Burgers, Fries & Shakes in the state earlier this year in Fitchburg. In mere months, they’ve already garnered a fanatical clientele base that voted MOOYAH as the top burger in the greater Madison area.

“The response from the community since our opening has been overwhelming,” said Bergeson. “We’ve been thrilled at our guests’ enthusiasm for the brand and their love of the product. Winning this contest proves we are doing something special in the burger category and sets us up for success and expansion here in the greater Madison community.”

Brand expansion plans

It was youngest son Lucas’s idea to open a restaurant as a family, and the trio loved MOOYAH’s simple, customizable menu. The Bergesons also liked the idea of bringing the brand to an untapped market, giving them boundless opportunities for expansion. They opened in April at 6309 McKee Road.

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked in-house artisan white or multigrain wheat buns and handcrafted lettuce buns to accompany a never-frozen 100 percent American beef patty, all-natural Jennie-O turkey patty or mouthwatering black bean veggie patty. Each gourmet burger can be customized with five cheese options, applewood smoked bacon and sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

Growth and new locations

In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 locations before the close of the year. The booming better burger brand is set to enter several new states in 2015, with the brand making its debut in Indiana, Ohio, New York, Massachusetts, and Florida this year. Additionally, the brand will increase its established presence in states including California, Texas, Illinois, and Louisiana, and New Jersey.

The brand continues to spread the unique MOOYAH experience beyond domestic borders, with its first restaurant in Qatar set to open this year, marking the seventh country MOOYAH has entered outside the U.S.