Perspire Sauna Studio Embraces Contrast Therapy With 'SNØ Shower'

While the usage of infrared sauna and red-light therapy has increased, so too has an interest in contrast therapy. Perspire Sauna Studio is here to meet that need.

Perspire’s latest device, dubbed the “SNØ Shower,” allows sauna members to experience the full effects of contrast therapy, which is the practice of exposing the body to extremely high and low temperatures in quick succession. The increasingly popular treatment method is said to offer many benefits for the body, like improved mood and energy, quicker muscle recovery and reduced inflammation. Athletes often use contrast therapy to reduce muscle damage as well as pain from delayed-onset muscle soreness.

Company background

Perspire, the United States’ largest sauna franchise, is well known for its innovative infrared and red-light therapy, which, unlike traditional sauna methods, work to heat the body as opposed to the air around it. Both therapies are said to boost relaxation, relieve pain, and boost immunity among other benefits.

The sauna franchise will now be offering contrast therapy to its customers using the SNØ Shower, a state-of-the-art cold water chiller system that offers a 45-degree rain shower blast.

Lee Braun, founder and CEO of Perspire, says that this new technology will not only benefit members but also the Perspire brand.

“Our exclusive ‘SNØ Shower’ system seamlessly integrates into our infrared sauna experience, offering members all the benefits of cold plunging without the operational complexities,” Braun said. “Introducing this new modality will not only enhance the guest experience and expand upon the range of health benefits we offer, but it will also further set us apart in the marketplace.”

Technology partnership

The SNØ Shower is made in collaboration with Silient Cold Water Systems, which provides integrated chilled water solutions to both residential and commercial properties.

Expansion plans

Two Florida Perspire locations, one in Sarasota and one in Winter Park, are now offering the SNØ Shower to members. The company plans to open two more locations with the technology this fall and by 2025, Perspire expects half of franchise studios to offer the service.

Eyeing 500 open locations by 2027. Perspire Sauna Studio currently has over 200 signed franchise agreements and 55-plus open studios, with around 50 more that are slated to open by the end of this year.