TL;DR
Tina Bacon-DeFrece, president and CEO of Big Frog Franchise Group, discusses her journey in franchising and strategies for empowering female franchisees. She suggests hiring women and including them in advisory councils and subcommittees.
1851 Franchise talked with Tina Bacon-DeFrece, president and CEO of Big Frog Franchise Group, about her journey in franchising, her accomplishments in the industry, and the strategies she suggests for franchisors looking to empower and support female franchisees this year.
“I really think that we should hire women in our organization. It’s so important,” said Bacon-DeFrece. “It gives you an opportunity to support women franchisees … I also strongly recommend making sure your advisory council, if you have one, incorporates some of your women owners, and you always include women in your subcommittees. Women just bring unique experiences, and it’s a great idea.”
In this story
This story was originally published in 1851 Franchise on March 27, 2024. Burnaze summarizes and links to the original reporting.
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