Top-Producing Women-Led Team Joins the Era Real Estate Network

The team leaders, Carmela Moreno and her daughters, launched their own brokerage after noticing a need for more diverse leadership in the Atlanta real estate market.

Read the original at Franchising.com
Top-Producing Women-Led Team Joins the Era Real Estate Network

TL;DR

Carmela Moreno and her daughters, Carmen and Miluska Barreda, have joined the ERA Real Estate network with their brokerage, CMC Realty ERA Powered. The team aims to leverage the ERA brand's resources to attract new agents, enhance scalability, and expand into new areas, including Marietta.

Team background

Established in 2017, the team leaders, Carmela Moreno, and her daughters Carmen and Miluska Barreda, decided to launch their own brokerage after noticing the need for more diverse leadership in the Atlanta real estate market. Carmela was the first of the three to join the real estate industry, which she did after hearing about many nearby homebuyers facing challenges when trying to start the buying process. Since then, she has become a trusted advisor for many first-time homebuyers, publishing several books on the topic and founding programs dedicated to providing educational and financial assistance to her clientele.

As the team leader, Carmela has been recognized as a top producer in her market for the last seven years.

Carmen is the acting President of NAHREP Atlanta, where she leads one of the most influential Hispanic real estate organizations in the Peach State. She has been featured as an industry speaker and mentor at real estate and business events, where she empowers fellow professionals through her community advocacy and educational prowess.. Miluska is the driving force behind the day-to-day success of the brokerage.

With a background in finance, she expertly manages the firm’s back office, streamlining daily operations and allowing her agents to fully dedicate their attention to growth and success.

Together, the trio utilize their award-winning industry expertise to specialize in providing first-time homebuyers and seller in the greater Atlanta area with the information they need to start building personal and generational wealth.

Era network benefits

Now as part of the ERA® network, Carmela, Carmen, Miluska, and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and help leverage the most up-to-date marketing programs to connect buyers and sellers.

The ERA Powered® flexible branding option will allow the trio to leverage their existing local brand identity while benefitting from ERA Real Estate’s full suite of learning, marketing and servicing resources.

CMC Realty ERA Powered was founded with the goal of elevating real estate professionals and empowering homebuyers through education, mentorship, and community impact. Carmela, Carmen, and Miluska view their business as more than just a brokerage, but instead, as a movement. As a collaborative, future-focused brokerage that integrates technology, education, and mentorship, Carmela, Carmen, and Miluska always ensure that every agent and every client is set up for success.

Based in Norcross, roughly 30 minutes outside of the heart of Atlanta, CMC Realty ERA Powered is located in the center of Georgia’s largest metropolitan area. With several Fortune 500 companies located nearby, including Delta Airlines, AT&T, and Home Depot, Atlanta is full of opportunity for aspiring professionals, as well as plenty of options in higher education, including Georgia Tech and Georgia State University. Atlanta is also known for its thriving cultural diversity, making it an ideal home for people from all walks of life.

Growth and expansion plans

  • Carmela, Carmen, and Miluska intend to leverage their brokerage’s affiliation with the ERA® brand to attract nearby agents and teams, enhance scalability, and create opportunities for future growth beyond their current local reach, with an eye on expanding into Marietta within the next 12 months.

  • The brokerage’s recruiting efforts will be enhanced by the ERA® brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.

  • Team ERA University can support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand’s proven learning platform.

  • Affiliated agents can also benefit from the ERA® brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help affiliated agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.

  • CMC Realty ERA Powered is deeply committed to giving back to its community through education and financial empowerment. The brokerage founded Creando Futuros, a nonprofit that partners with DeKalb County schools to provide free classes on financial literacy, homeownership preparation, personal development, and technology training.

In this story

This story was originally published in Franchising.com on March 28, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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