Odessa-American: Burn Boot Camp coming to Permian Basin

Franchise brand Burn Boot Camp is eyeing Odessa for expansion of its fitness concept. The brand is looking to add one location to the market within the next few years.

The Odessa-American reporter spoke with Burn Boot Camp Co-Founder Devan Kline about the development plans and why the market is a good fit for the quickly expanding brand.

Said Kline to the Odessa-American, “We’re rapidly expanding right now and we are in search of the right franchise partners on the ground in the Midland-Odessa area to partner with us to execute the model. What Burn Boot Camp has been able to do, what I think is extremely unique, is connect the disconnected. It’s an interesting dynamic where fitness is everywhere but nobody is taking advantage of it because of the marketing messages that are being put out. What we really try to do is be real and authentic in helping people on their journey.”