Franchise Deep Dive: Two Maid's Franchise Costs, Fees, Profit and Data

Two Maids is a residential cleaning concept that was first founded inside a 250-square-foot office space in 2003 by founder Ron Holt. The brand got its first glimpse of expansion in 2005 when it opened two new stores along the gulf coast of Florida. Between 2005 and 2013, more than a dozen new stores opened up across five southeastern U.S. states. Now, just 10 years later, Two Maids has become a successful franchise network with over 100 open locations across the country.

The concept offers one-time-cleans or recurring cleaning services for interested clients in the form of deep-cleaning packages and premium maintenance packages.

In 2020, Entrepreneur Magazine recognized Two Maids as one of the Top 50 low-cost franchise opportunities in America. The following year, Two Maids was acquired by Home Franchise Concepts, one of the largest direct-to-consumer franchise companies in the country.

There are more than 100 Two Maids locations across North America. The brand also has more than 300 territories currently available for development. Prospective franchisees have the option to either open an entirely new location or purchase an existing location.

According to the Two Maids franchising website, the brand’s business model is designed to provide unique benefits to consumers that cannot be replicated by a competing house cleaning company or individual. This sentiment is displayed through Two Maid’s “Pay for Performance” model. Employees of Two Maids are paid more based on the satisfaction of the customer. After each cleaning, the customer is asked to provide a 1–10 rating based on their level of satisfaction. The happier the customer, the more money the house cleaners earn.

Through the brand’s affordable franchise opportunity and its unique payment model, Two Maids franchisees are able to generate healthy bottom-line returns. To help scale franchisee’s business, the brand also has a team of digital marketing experts available.

The franchise does not offer fully absentee ownership but does allow for semi-absentee ownership. According to the brand’s official website, approximately 40% of its current franchises are owned by semi-absentee owners.

Two Maids franchisees are not required to have prior cleaning experience, and the brand provides all the necessary training to get owners and operators up and running. The typical length of time between signing the franchise agreement and opening a Two Maids franchise can take anywhere from two and four months.

In 2021, Two Maids franchisees saw an average gross margin of $571,377 and an average revenue of $1,097,830.

The financial information for starting a Two Maids franchise includes two main components: the initial franchise fee of $59,950 and a minimum working capital requirement of $33,490. This brings the total investment to $93,440. However, in-house financing options are available, which can reduce the upfront cash requirement to $61,440.

• Kyle Davis - Vice President of Operations

• Katie O'Brien - Director of Marketing and Branding

• Jeremy Allen - Creative Director/Media Specialist

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