Health & Fitness Association Expands Presence Across Asia With Presentations at Major Industry Events

The Health & Fitness Association (HFA) is expanding its presence in the Asia-Pacific region this summer by participating in three major industry events: SPORTEC Thailand, SPORTEC Japan, and the ChinaFit-HFA Management Forum. These events will convene fitness industry leaders, operators, suppliers, and innovators from Asia and globally to discuss market trends, business growth, consumer engagement, and the future of health and fitness.

At SPORTEC Thailand, held June 25-27 in Bangkok, APAC Director Sean Tan will moderate a panel discussion titled, “Is Thailand South-East Asia’s Dark Horse for Fitness and Wellness?” This session will explore Thailand's emergence as a dynamic fitness market.

The panel will feature industry leaders from two of Thailand's three largest fitness operators:

• Mark Buchanan, CEO of Evolution Wellness
• Mike Lamb, CEO Thailand of Fitness & Lifestyle Group and Jetts 24 Hour Fitness
• Jack Thomas, founder and CEO of BASE and co-founder of The Fit Guide

Following SPORTEC Thailand, Tan and Interim President and CEO Greta Wagner will speak at SPORTEC Japan, the nation’s leading sports and fitness exhibition, from July 8-10 in Tokyo. Wagner will share insights on HFA’s vision for the industry’s future.

Tan’s presentation will highlight two HFA reports: the 2026 HFA Global Report and the white paper, From Weight Loss to Lasting Value: Structured Exercise and the Economics of GLP-1 Therapy. He will also discuss global industry trends and their relevance to the Asian region.

HFA’s Asia-Pacific engagement continues at the ChinaFit-HFA Management Forum on July 12-13 in Beijing. This annual event gathers senior fitness executives and industry leaders from China and across Asia to share business strategies, insights, and best practices for growth and member engagement.

> “The health and fitness industry is experiencing significant growth around the world, creating new opportunities for collaboration, innovation, and impact,” Wagner said. “As the industry’s only global trade association, HFA is committed to supporting that growth by connecting leaders, sharing best practices, and strengthening the industry’s voice across international markets. Our engagement throughout Asia reflects both the strength of these markets and our commitment to helping the global fitness industry thrive.”

HFA's participation in these events underscores its continuing commitment to supporting the global health and fitness industry through education, advocacy, research, and international collaboration.