JAN-PRO Evolves for Master Franchisee Success

As opposed to franchise systems where franchisees run individual units under a corporate umbrella, master franchising allows men and women to take on the role of the franchisor themselves in a defined territory.

Of course, this begs the question: How do master franchisees succeed when they’re in charge of helping unit franchisees prosper?

Master franchisee support

Dennis Thompson, chief operating officer at JAN-PRO , explained how the commercial cleaning franchise is able to combine the entrepreneurial spirit with a proven system to position master franchisees for growth and profitability.

“We have a system that has been tried and tested to make entrepreneurs successful,” Thompson said. “Our focus is providing support for people who want to start their own business in a booming market.”

Thompson said master franchisees build up their regional markets by being proficient in two primary areas: Attracting unit franchise owners and securing customers for said owners.

“Those folks may not have a huge amount of capital but have that same entrepreneurial spirit and want to be in business themselves,” Thompson said. “A master franchisee’s job is to support them by bringing them business and help them grow so they’re not doing it on their own.”

Training and infrastructure

JAN-PRO helps master franchisees accomplish this first and foremost through training. The brand offers an initial training program to assist master operators, teaching them how to operate every component of the established business model.

However, as they launch their operations, master franchisees will also be guided on how to build their own sales and marketing infrastructure to appeal to both unit franchisees and commercial cleaning customers.

“The types of candidates we’re looking for have experience in a business environment,” Thompson said. “They have experience that is commensurate with our model – project management, team leading, preferably some sales and marketing. Previous C-level and VP executives are typically the best fit – we want to help those executives launch their own businesses and prosper.”

Part of JAN-PRO’s successful support of master franchisees comes from these business owners themselves.

“We’re always looking to make things better, more efficient,” Thompson continued. “We’re big believers in sharing in our system, which is why we bring in ideas from each one of our 83 regional markets across the U.S. Our job at the corporate level is to capture the best of those and then send them back out to improve the entire system. JAN-PRO is not a stagnant brand – it’s evolving every single day.”