Business Insider: Twitter Overstated Monthly Users for 3 Years but Says It Could Finally Turn a Profit Next Quarter

Brands looking to target a broad audience should keep Twitter on their radar. Even though the social network reported that it had overstated monthly users since late 2014, it announced on Thursday that it added four million monthly users during the third quarter of the year and grew daily users by 14 percent. According to Business Insider, that’s a strong improvement from the zero new users that Twitter added in Q2.

In its third quarter earnings announcement, Twitter also announced that it could finally turn a profit in the final quarter of the year. That’s because the platform has been cost-cutting across the business. However, Twitter is still refusing to disclose its total number of daily users. It’s fighting to maintain hold of that key growth metric in order to avoid comparisons to other social networks like Snapchat.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.